AKRON, OHIO (April 21, 2010) –– Chris Brown, president of Marketing Resources & Results, spoke to 25 area business owners and entrepreneurs during a two hour Public Relations workshop today.
“Business owners need a cost effective way to reach their target audience to tell their story,” explained Chris Brown. “Public relations and specifically a strong press release program, can very effectively help build awareness, increase search engine ranking, and communicate your product or service’s benefits to your public.”
The workshop, called “PR: How To Use Press Releases to Promote your Product, Service or Business”, covered the ins and outs of how to use PR to build their business. Participants discovered how to write a press release that will help them to promote their business, product or service. They learned how to re-purpose a press release in 5 ways to get more mileage out of the press release that they have written.
Each entrepreneur brainstormed different topics to write a press release about and created a mini-media list with 10 places to send their press release.
Brown also explained the difference between advertising and PR and when to use which technique to achieve the company’s goals.
Her presentation was held in Akron at the Akron Urban League at the Partnership for the Minority Business Accelerator.
About Marketing Resources & Results
Marketing Resources & Results helps Northeast Ohio companies build strong marketing programs that help companies attract new customers. Founded in 1998, the marketing firm develops and executes strategic marketing plans for small and medium-sized businesses and other organizations, including website development, SEO, graphic design and public relations. Brown also offers custom marketing workshops and seminars for business organizations and companies.
For more information, call 330-656-9793, or visit www.resources-results.com.